How a Tech Accessories Brand Captured Category SOV and a 6x ROAS on Slickdeals during Prime Day
The Goal
Heading into Prime Day 2026, a leading tech accessories brand set out to dominate share of voice in the tech accessories category on Amazon while driving strong sales during one of the year’s most competitive shopping events.
The Strategy
To maximize reach and competitiveness across the 4-day event, the brand leveraged a variety of native ad placements covering different parts of the site, including the Frontpage, a dedicated Prime Day landing page, the Tech & Electronics category page, contextually relevant deal details pages, and email, prioritizing deal volume and aggressive pricing above all else.
Because they were investing heavily in Prime Day, the brand also unlocked access to Slickdeals’ team of Deal Hunters, who provided pricing feedback and deal reviews in the weeks leading up to the event. As Deal Hunters flagged opportunities to improve pricing, the brand remained flexible and adjusted accordingly which played a huge role in curating high-impact offers that would resonate with the Slickdeals community.
The brand also moved quickly to lock in its exposure, booking the Sponsored Carousel and other placements as soon as the rate card became available.
The Outcome
Over the 4-day event, the brand's $61K investment in Slickdeals placements drove nearly $369K in sales, achieving a ROAS over 6x. In total, the placements generated over 44M impressions and nearly 105K clicks.
The campaign also delivered a significant share of voice lift, with the brand's SOV growing over 500% period-over-period. That surge closed the gap with its top category competitor, narrowing a roughly 50-point SOV deficit down to just 9 points, as the brand gained over 20 points of share while its closest competitor lost about the same.
About Slickdeals
Slickdeals is the only shopping platform powered by millions of avid shoppers helping other shoppers find, evaluate and share the most up-to-date online deals and coupons from all the top retailers. Through community-powered shopping, Slickdeals has saved shoppers $10 billion by providing a forum for deal discovery and shopping discussion. Through collaborative eCommerce opportunities and brand marketing solutions, Slickdeals Advertising offers impactful advertising opportunities that drive over $1.51 billion in sales for partners annually.
Reach out to learn more about Slickdeals' unique community-driven platform and strategic eCommerce solutions. Get in touch.
