Heading into Prime Day 2026, a leading household products brand wanted to drive strong attention to its Prime Day sale, with a particular focus on spotlighting its best-selling dishwasher detergent pack.
The brand leveraged a variety of native ad placements covering different parts of the site, including the Frontpage, the Grocery category page, contextually relevant deal details pages, and email, prioritizing broad visibility throughout the event.
Ahead of the event, the brand’s Slickdeals Account Manager worked closely with the Deal Hunter team to provide valuable feedback and ensure a quality offer would go live immediately on day one, capturing the momentum of the Prime Day kickoff. As recommended by the Account Manager, the brand had two separate deal threads posted in the forums, one spotlighting the dishwasher detergent pack and another highlighting the brand’s full Prime Day sale.
Once the event was underway and results started rolling in, the brand moved quickly to capitalize on early momentum, adding two additional newsletter placements mid-event. While booking early remains the best way to lock in premium inventory ahead of competitors, this quick turnaround showcased Slickdeals’ ability to stay nimble and extend coverage for deals that are performing well in real time.
Over the course of the event, the brand’s campaign drove nearly 2.9M impressions, over 9,600 clicks, and nearly $97,000 in sales, showcasing that a well-rounded mix of placements, paired with fast-moving support, can drive meaningful results during one of the year’s most competitive shopping events.
Slickdeals is the only shopping platform powered by millions of avid shoppers helping other shoppers find, evaluate and share the most up-to-date online deals and coupons from all the top retailers. Through community-powered shopping, Slickdeals has saved shoppers $10 billion by providing a forum for deal discovery and shopping discussion. Through collaborative eCommerce opportunities and brand marketing solutions, Slickdeals Advertising offers impactful advertising opportunities that drive over $1.51 billion in sales for partners annually.
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