---
title: Back to School 2021 Consumer Insights Infographic
description: Find out what categories consumers are spending the most on for the 2021 back-to-school shopping season.
---

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# [Back to School 2021 Consumer Insights Infographic](https://blog.sales.slickdeals.net/en/slickdeals-resources/back-to-school-2021-consumer-insights-infographic)

 Written by [Slickdeals Team](https://blog.sales.slickdeals.net/en/slickdeals-resources/author/slickdeals-team) | August 9, 2021 at 9:13 PM

### Back to School spending will reach record highs in 2021

As kids head back into the classroom for the 2021 school year, back-to-school eCommerce sales are expected to grow with many parents increasing their average anticipated spend.

According to the [National Retail Federation](https://nrf.com/insights/holiday-and-seasonal-trends/back-to-school), total expected spending for back-to-school will reach $37.1B, up $3.2B from 2020, setting a new record. Similarly, back-to-college spending will increase from $67.7B (2020) to $71B this year, also reaching a record high.

Slickdeals teamed up with OnePoll to survey 2,000 Americans on their back-to-school spending habits. Find out what categories back-to-school shoppers are spending the most on this year and when they plan on shopping. Access the downloadable version [here.](https://hubs.ly/H0TZ-_50)

### Interested in partnering with Slickdeals?

It's not too late to advertise your best back-to-school deals and offers. Connect with us to learn more about activating our high-intent audience and driving back-to-school sales through both performance-based initiatives and brand marketing campaigns.

[View full post](https://blog.sales.slickdeals.net/en/slickdeals-resources/back-to-school-2021-consumer-insights-infographic)

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