As kids head back into the classroom for the 2021 school year, back-to-school eCommerce sales are expected to grow with many parents increasing their average anticipated spend.
According to the National Retail Federation, total expected spending for back-to-school will reach $37.1B, up $3.2B from 2020, setting a new record. Similarly, back-to-college spending will increase from $67.7B (2020) to $71B this year, also reaching a record high.
Slickdeals teamed up with OnePoll to survey 2,000 Americans on their back-to-school spending habits. Find out what categories back-to-school shoppers are spending the most on this year and when they plan on shopping. Access the downloadable version here.
It's not too late to advertise your best back-to-school deals and offers. Connect with us to learn more about activating our high-intent audience and driving back-to-school sales through both performance-based initiatives and brand marketing campaigns.