The prominence of social commerce has grown exponentially in the last year as the transition to digital shopping has been accelerated by the COVID-19 pandemic. Not only do social shopping platforms allow consumers to more efficiently browse and purchase products all on one screen, thereby shortening and simplifying the path to purchase, but they also offer reviews and feedback that satisfy the social validation needed for conversion.
Indeed, 95% of Slickdeals users visit the site before making any purchase decisions simply because they want to see what their peers have to say about it. Is there a better offer available? Is this a good product? Should I buy it? By combining shoppable content and content creation, social platforms have facilitated a way for people to shop together without being physically together.
Read the full article to learn how user-generated content can enhance your social commerce strategy and brand safety.