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October 26, 2022 at 1:39 PM 4 min read

Our Top 5 Most-Shopped Categories during the Prime Early Access Sale

Check out which deals generated the most sales and clicks in our top 5 most-shopped categories during Amazon's Prime Early Access Sale.

1. Tech & Electronics

Tech & Electronics remains our most-shopped category on Slickdeals for both 2022 Amazon shopping events in addition to their Prime Day event in 2021. During the Prime Early Access sale, we saw an influx of TV deals which resonated well with our shoppers, compared to the top deals from the July event which included smart watches, Amazon devices, and headphones.

Sales

Clicks

 

2. Computers

Computers jumped up two spots compared to the July event, making it our second most-shopped category for the Prime Early Access Sale. This jump is likely due to shoppers shifting their focus to more consumer electronics purchases for the holiday season, a trend we've seen in the past.

Sales

Clicks

 

3. Home & Home Improvement

Holding its place as the third most-shopped category on Slickdeals during the October Amazon event, our Home & Home Improvement category has maintained a consistent presence in the top 5 for past Amazon events. We anticipate this category will remain popular amongst Slickdealers going into Cyber Month. 

Sales

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4. Gift Cards

During the July event, gift cards were extremely popular amongst Slickdeals users, resulting in the category ranking as our second most-shopped during the event. While it still placed in the top 5 during the Early Access Sale, we did see a slight drop in shopper engagement within this category.

Sales

Clicks

  • Select Prime Members: $50 Amazon Gift Card + $10 Promotional Credit ($50)
  • Prime Members: $100 DoorDash eGift Card + $15 Amazon Promo Credit ($100)
  • Buy $50 eGift Card for Happy Holidays Dining, Gap, Fanatics, or Panera, Get $10 Credit ($50)
  • $100 Lowe's eGift Card (Digital Delivery) ($90)
  • Chase Rewards Select Gift Cards 10% Off, Google Play and More

5. Clothing & Accessories

Clothing and Accessories held its number five spot during the Amazon Early Access Sale just as it did for Prime Day earlier this year. Similarly, shoe deals seemed to dominate the category again in terms of most clicks and most sales. For Prime Day, 3 out of the 5 deals that generated the most sales in this category were for shoes, which was the same case for the October event. Of those, adidas was the only shoe brand to make a repeat appearance in our top deals for this category.

Sales

Clicks