27% of shoppers said they plan to spend more on Valentine's Day this year than in 2022
Slickdeals surveyed 1,105 Americans to gather insights on their plans for Valentine's Day shopping this year. Although 24% of survey respondents claimed that inflation will have a strong impact on their Valentine's Day plans this year, shoppers are still planning to spend on gifts, experiences, and more. Of those surveyed, 51% are planning to spend about the same as they did last year while 27% look to increase their budget for the the holiday.
Food items, such as chocolates, candy, and pre-made gourmet baskets, ranked as the top category gifters plan to shop this year (71%) with clothing & shoes (48%) and personal care products (44%) trailing behind. Other categories include cooking & baking products like grills and kitchen appliances as well as gift cards, home goods, and sports & outdoor equipment.
Find out what other categories gift givers are shopping this year, how they go about finding inspiration for the perfect gift, and who they are planning to spoil. To access the downloadable PDF, please click here.
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Slickdeals is the only shopping platform powered by a volunteer army of 12 million avid shoppers helping other shoppers find, evaluate and share the most up-to-date online deals and coupons from all the top retailers. Through community-powered shopping, Slickdeals has saved shoppers $10 billion by providing a forum for deal discovery and shopping discussion. Through collaborative eCommerce opportunities and brand marketing solutions, Slickdeals Advertising offers impactful advertising opportunities that drive over $1.51 billion in sales for partners annually.